Trust & mechanics
How cold call campaigns work
A Cold Call Reps campaign runs on one timeline: a brand posts a campaign and funds escrow, reps apply through the quality gate, approved reps dial live prospects, they claim outcomes, an AI audit verifies each claim, and payouts release from escrow via Stripe Connect. Humans place every live dial; AI handles practice and audits.
One campaign, two views
A Cold Call Reps campaign is a single timeline that both the brand and the rep move through. The brand posts and funds the work; the rep trains, applies, dials, and claims; the platform runs the quality gate, the audit, and the payout rails. Understanding both sides makes it clear why the model is fair to each.
The lifecycle, end to end
- Post & fund.
The brand defines the offer, list, outcome payout, and optional base pay, then funds escrow so the budget is committed before dialing.
- Train & apply.
Reps practice against the brand pack with AI voice, hit the score threshold, earn certification, and apply through the quality gate.
- Approve.
The brand reviews applicants’ scores and certifications and approves the reps who can dial the campaign.
- Dial live.
Approved human reps call the never-contacted list. AI coaches and later audits — it does not place live calls.
- Claim.
Reps submit booked meetings and qualified leads with supporting evidence.
- Audit.
An AI post-call audit verifies each claim against the outcome definition.
- Pay out.
Passing claims release from escrow to the rep via Stripe Connect, minus the platform fee. Unreleased funds stay in the brand’s budget.
Who does what
| Stage | Brand | Rep | Platform |
|---|---|---|---|
| Setup | Defines offer & funds escrow | Practices to score | Hosts AI trainer & gate |
| Access | Approves applicants | Applies with score + cert | Enforces the apply gate |
| Execution | Monitors progress | Dials & claims outcomes | Runs the claim audit |
| Payment | Pays verified outcomes | Gets paid (less fee) | Releases escrow via Stripe |
Where each piece is explained in depth
This guide is the map; the details live in focused guides. For the money-safety layer, read campaign escrow and claims. For the fee split and Stripe payouts, read platform fees and payouts. For how reps get approved, read SDR applications and approval. New SDRs can start on the SDR path.
Limitations and scope
Boundaries of the model
- Humans dial; AI does not. Live brand calls are always placed by people.
- Book or qualify, not close. Campaigns pay for meetings and leads, not closed deals.
- Verification gates payment. Only claims that pass audit release funds.
- Timing varies. Dials start once a campaign is funded and reps clear the gate.
Frequently asked questions
What are the steps in a campaign?
Post and fund escrow, reps apply and clear the quality gate, brand approves reps, reps dial live prospects, reps claim outcomes, AI audits each claim, and passing claims pay out from escrow via Stripe Connect.
What does the brand do vs the rep?
Brands define the offer, list, outcome payout, and optional base pay, fund escrow, and approve applicants. Reps practice, apply, dial, and submit claims. The platform runs the gate, the audit, and the payout rails.
Where does the AI fit in?
AI powers voice practice, live coaching, the quality gate scoring, and the post-call claim audit. It never places live brand calls — humans do all live dialing.
How long before dials start?
Once a campaign is funded and reps clear the apply gate, approved reps can begin dialing. Timing depends on how quickly reps practice to the required score and earn certification.
When and how does money move?
Money is committed to escrow at funding and released per verified claim. Cold Call Reps keeps a 20% fee (capped at $30 per outcome; $40/$75/$150 on base) and the rest pays the rep via Stripe Connect.
See a campaign from your side
Whether you post the work or run the dials, the same funded, audited lifecycle protects you.